How to Turn Your Server into Your Best Salesperson (Without Raising Their
Salary)
Dear Partner,
Customer: “Do you have mezcal?”
Server: “Yes, I think so. Let me check.”
Customer: “I’ll just have a beer.”
Lost sale: $14 USD. Lost tip: $3 USD.
This happens dozens of times per shift in your restaurant. The problem isn’t your staff’s attitude; it’s that they don’t have the tools to sell what they don’t know.
THE REAL PROBLEM:
Your bar is stocked with premium Mexican spirits: Nizzkhal, Raicilla, Sotol, and artisanal liqueurs. Products with high profit margins that justify a premium price.
But when a customer asks about them, your server:
• Doesn’t know what to say.
• Makes something up (poorly).
• Offers “whatever” generically.
• Loses the upselling opportunity.
WHAT YOU'RE LOSING (REAL MATH):
Imagine an average restaurant with 10 tables per shift, 2 shifts per day:
• Current scenario: 20% of tables order a Mexican spirit ($12 average)
• 4 tables x $12 = $48/day in spirit sales.
• Scenario with trained staff: 60% of tables order (because the server knows how to recommend) with an average ticket of $16.
• 12 tables x $16 = $192/day.
Difference: $144 USD per day = $4,320 USD per month = $51,840 USD per year.
THE SOLUTION: KNOWLEDGE = SALES
Your servers WANT to earn more in tips. They just need to know what to say and how to say it.
At More Than Experiences, we don’t just sell you quality spirits; we give you the complete system so your team can sell them. Our program includes:
✅ 1-hour training session: Key differences between Tequila, Mezcal, Raicilla, and Sotol; how to answer the 5 most common questions, and natural upselling techniques.
✅ Pocket “Cheat Sheets”: Laminated cards with quick facts and the “perfect phrase” for each spirit.
✅ POS Materials (Point of Sale): Table tents with spirit stories and QR codes linking to educational videos.
✅ Ongoing support: Monthly webinars with new cocktail recipes.
THE INVESTMENT THAT PAYS FOR ITSELF: This training costs you nothing extra when you order from More Than Experiences.
Remember: That’s $4,320 USD more per month in spirits sales alone.
The training pays for itself from day one.
Compartir en:
Síguenos en nuestras redes sociales