Discovering Tierra de Jaguar: The Soul of Oaxacan Mezcal
This blog highlights the cultural values, artisanal quality, and mysticism of mezcal, inspired by the video “Tierra de Jaguar.”
Origin and Place
Tierra de Jaguar is an artisanal mezcal originating in Oaxaca, Mexico. Its name pays homage to the jaguar, a symbol of strength, mystery, and connection to the earth, reflecting the relationship between mezcal and its ancestors.
Raw Materials and Production
It is made with wild or semi-wild agave, harvested by hand after years of maturation.
The process includes a stone oven, natural fermentation in wooden vats, and distillation in a copper or clay still, traditional methods that enrich its flavors.
The process includes a stone oven, natural fermentation in wooden vats, and distillation in a copper or clay still, traditional methods that enrich its flavors.
Mysticism and Tradition
Every stage of the process is ritualistic: from the selection of the agave to bottling. Local artisans, guardians of this heritage, pass on their knowledge from generation to generation. Mezcal is not just a drink, it is living history.


Sensory Profile
Deep smoky and earthy notes, balanced between agave sweetness and subtle acidity.
Long and elegant finish, leaving a feeling of connection with the land and Oaxacan culture.
Long and elegant finish, leaving a feeling of connection with the land and Oaxacan culture.
Popularity and Cultural Significance
Mezcal is experiencing a global boom, but examples like Tierra de Jaguar stand out for their authenticity and artisanal quality.
It generates an emotional connection with those seeking authentic and meaningful sensory experiences.
It highlights the importance of consuming products that support artisan communities and maintain ancient traditions.
It generates an emotional connection with those seeking authentic and meaningful sensory experiences.
It highlights the importance of consuming products that support artisan communities and maintain ancient traditions.
At More Than Experiences as Brand Ambassadors
At events, we highlight its artisanal nature, inviting guests to tastings that explain each step of the traditional process.
We share the history of the jaguar and its spirituality around mezcal.
We suggest pairings that highlight its smoky profile, for example with dark chocolate, mature cheeses, or Oaxacan dishes.
We accompany the experience with visual elements: images of artisan hands, agaves, and Oaxacan landscapes, to reinforce the emotional connection and origin.