“That’s important too, that we are bringing something beyond just selling alcohol. It’s about a culture. It’s about education. It’s about community,” Bedoya said. “This is why we are doing it, and that’s why we put all the heart in our souls to doing this.”

The team of six behind Timeless Agave is now bracing for what happens next with tariff talks between the United States and Mexico. Trump initially announced a 25% tariff of goods from Mexico, then paused the action while in talks with Mexico’s president, Claudia Sheinbaum. He’s expected to make a final decision on tariffs by April 2.

“The prices are going to rise so crazy, that we are worried about not only the restaurants but mainly for the final customer,” Vallarino said.

She fears consumers seeking to enjoy premium Mexican spirits will find them increasingly unaffordable.

The uncertainty has created significant business challenges.

“I feel that every day is changing and every day is saying OK, we are going to pause it, we are not going to pause it,” Bedoya said. “I mean, we can’t sleep just thinking about that. Are we going to be able to do this in the future?”

For Timeless Agave, the stakes are particularly high because they work with small-scale producers who lack the resources of larger distributors. Bedoya believes the proposed tariffs would disproportionately harm small businesses.

“We feel that the big companies are the ones that will survive by these types of changes. We feel that we don’t have the space at the table if he does that,” she said.

Despite establishing their business to help Mexican producers navigate the complexities of U.S. distribution, the cofounders now find themselves struggling with unpredictability.

“It’s something that is just getting us because we are just in the beginning of something, and right now, there’s nothing clear,” Vallarino said.